Concurrent Program Session

Blowing Up The PLDS: Measuring Impact

Saturday, April 9, 2016, 10:45 AM - 11:45 AM

Colorado Convention Center, Room 601/603/605/607

We all know that our traditional statistics – visits, circulation, reference questions – no longer paint the full picture of the important work of public libraries. But what can we replace these familiar numbers with? In this interactive panel, library leaders will share their work on this topic, ranging from the PLA Performance Measurement Task Force to Calgary Public Library’s measurement of social impact, and lead audience members in developing their own measure to bring home.

At the end of this session, participants will:

1: Know more about the work of the PLA Performance Measurement Task Force.
2: Understand the concept of measuring outcomes/impact and develop a measure to try.
3: Have concrete examples of how your colleagues are measuring impact, rather than counting activities.

The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.

This session will have: Medium interaction: single speaker/panel with questions or audience participation throughout

Handouts: Download 1   Download 2  

Track: Plan

Tags: Administration/Management, Assessment and Evaluation, Research and Statistics, Transforming Libraries, Trends and Forecasting


Katina Jones, Statistical Research Analyst
Mid-Continent Public Library, Independence, MO

Katina Jones is the Statistical Research Analyst at Mid-Continent Public Library. She pours over statistics and demographics from the Library's 35 locations to support their data-driven decision making. Prior to MCPL, she was the State Data Coordinator at the Missouri State Library, working with the IMLS and Census Bureau to collect and distribute statistics for the state. Ms. Jones received her bachelor's degree in Applied Psychology and Social Science from Alverno College in Milwaukee, Wisconsin.

Brian Auger, County Library Administrator
Somerset County Library System of New Jersey, Bridgewater, NJ

Degrees in theology and library science did not prepare me for today's libraries, but 33 years in Maryland and New Jersey public libraries have. What has changed in libraries in 33 years? Pretty much everything. So like Wayne Gretzky, I try skating to where the puck is, rather than where it's been. I skate as Director of New Jersey's Somerset County Library System.

Mark Asberg, Director of Service Delivery
Calgary Public Library, Calgary, AB

Before his appointment as Director, Service Delivery at Calgary Public Library, Mark held a number of leadership roles in regional library systems in Western Canada, including Alberta Law Libraries, Canada Revenue Agency's Knowledge and Research Program, and Alberta Health Services' Knowledge Resource Service. Mark's work over the past decade has focused on the transformation of service models and operations to meet emerging needs in increasingly dynamic and complex information and knowledge environments.

Lynn Hoffman, Director of Operations
Somerset County Library System of New Jersey, Bridgewater, NJ

Lynn Hoffman has worn a wide variety of hats throughout her public library career, including Children's Librarian, Branch Manager, Training Manager, and "Special Projects" Librarian. She has built on that experience and found her niche in administration, focusing on organizational development, customer service, and implementing big ideas on the front lines as the assistant director at large public libraries in Wisconsin and Illinois.

For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.


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All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.


There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

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Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or


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Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or Please review our conference media policy.


ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.


Contact Corcoran Expositions, Mary Michalik at 312-265-9650,; or Matt McLaughlin at 312-265-9655,

Thank you PLA Conference Sponsors!


Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or; or find someone to help in the PLA Staff directory.