De-identifying Patron Data to Balance Privacy and Insight
Thursday, April 7, 2016, 4:00 PM - 5:00 PM
Colorado Convention Center, Room 708/710/712
In a world where people are becoming products and online activities are valuable commodities for marketers and retailers, the public library remains an oasis of privacy. However, our traditional data management practices result in lost opportunities to learn about “fresh markets” and changing demographics in our communities. “De-identifying” data can track patron behaviors while maintaining individual anonymity. It can yield insights into habits and activities of our patrons and transform the way we develop services.
At the end of this session, participants will:
1: Understand the dual nature of personally identifiable data and how to manage it effectively. 2: Understand the kinds of questions about library usage that this technique can answer. 3: Learn practical techniques and approaches for de-identifying library patron and use data.
The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.
This session will have: Low interaction: single speaker/panel with Q&A at the end of the program
Handouts: Download 1
Tags: Marketing/Advocacy, Integrated Library Systems (ILS), Knowledge Management, Marketing, Privacy, Research and Statistics
Becky Yoose, Manager of Library Applications and Systems
The Seattle Public Library, Seattle, WA
Becky is the Library Applications and Systems Manager at The Seattle Public Library. She previous worked at Grinnell College as the Discovery and Integrated Systems Librarian and Miami University as the Bibliographic Systems Librarian. Becky received her MLIS from University of Wisconsin - Madison in 2008.
Stephen Halsey, Director of Marketing and Online Services
The Seattle Public Library, ,
Stephen joined The Seattle Public Library in 2013 as the system's first Director of Marketing. He has spent the last three years building the division from the ground up, including hiring the personnel and establishing the required infrastructure needed to run a successful marketing division. He has almost 20 years of marketing experience, heading up teams at agencies and organizations alike. His personal passions include photography, music, being outdoors and being a dad.