Get Outside the Lines: Reintroducing Your Library to the Community
Friday, April 8, 2016, 2:00 PM - 3:00 PM
Colorado Convention Center, Room 201/203/205/207
Outside the Lines provides a framework for libraries of all types and sizes to reintroduce themselves to their communities. Learn how this international grassroots initiative helps get people thinking – and talking – about libraries in a whole new way. In this interactive session, we’ll discuss some of the innovative ways libraries have connected with their communities, the importance of reshaping our library stories, and together brainstorm some fun, creative engagement strategies.
This highly interactive concurrent program session was also offered on Thursday, April 7, 2016, at 4:00–5:00 PM.
At the end of this session, participants will:
1: Learn how to engage your community in new, creative ways.
2: Explore the power of libraries working together to demonstrate the creativity and innovation happening in our industry.
3: Understand the importance of reshaping your library's story so that your community understands how libraries have changed.
The session organizer(s) identified this session as appropriate for:
Level 1: People with no previous knowledge of the topic.
This session will have: High interaction: facilitated discussion; small group discussion; hands-on activity
Tags: Marketing/Advocacy, Collaboration, Innovation, Marketing, Programming/Services, Transforming Libraries
Stacie Ledden, Director of Innovations and Brand Strategy
Anythink Libraries, Thornton, CO
Stacie Ledden is the Director of Innovations and Brand Strategy at Anythink Libraries. After joining the district in 2008, Stacie assisted in launching the Anythink brand that garnered the 2011 John Cotton Dana Award for Outstanding Public Relations in Libraries. In 2012, she helped launch R-Squared - The Risk & Reward Conference, which focused on creativity and taking smart risks to move libraries forward. Stacie was named one of Library Journal's Movers and Shakers for 2013.
Dolly Goyal, Library Manager
East Palo Alto Library, San Mateo County Libraries, ,
Dolly Goyal is a California 2012 Eureka! Leadership Institute graduate and a 2014 ALA Emerging Leader. Dolly was also part of the 2015 YALSA Michael L. Printz Award committee. She started her career in libraries as a Teen Services Librarian for Santa Clara Library and San Mateo County Library before becoming a Branch Manager in 2013.
Jacqueline Murphy, Sr. Consultant for Public Libraries and Community Development
Colorado State Library, Denver, CO
My experience as a local government and library attorney informs my State Library board training and policy development work. In promoting Colorado libraries to non-library people, I attend meetings of civic and business leaders, and provide meeting facilitation and strategic planning services. I foster sustainable funding for libraries through formation of library districts and can help guide governments and grassroots groups through the formation and election processes.