Concurrent Program Session

Merchandising Master Class: Youth Materials and the Art/Science Behind Extraordinary Displays

Thursday, April 7, 2016, 4:00 PM - 5:00 PM

Colorado Convention Center, Room 405-407

Merchandising is critical to a thriving collection. Think you’ve mastered the basics? Ready for more? Join the panel as they: give specific instances of great displays, show you how to create your own pop-up libraries anywhere and everywhere, and help you see your whole department holistically as one creative display. At the same time, learn how to easily track metrics and integrate master class merchandising into your workflow.

At the end of this session, participants will:

1: Be ready to take on the role of merchandising guru for your library in any space or location. 2: Be capable of answering questions from managers and directors on the impact of daily workflow and sway them to see the importance of expert merchandising. 3: Know how to implement the tool kit of tips and tricks presented to move beyond the basics of merchandising to extraordinary merchandising.

The session organizer(s) identified this session as appropriate for:
Level 3: People with extensive knowledge, who want to learn about new developments.

This session will have: Medium interaction: single speaker/panel with questions or audience participation throughout

Handouts: Download 1  

Track: Invent

Tags: Collections/Tech Services, Administration and Management, Collection Development, Hot Topics, Trends and Forecasting, Youth Services


Cheryl Lee, Branch Manager and Programming Coordinator
Northside Branch Library, Santa Clara City Library, Santa Clara, CA

Cheryl Lee is the Branch Manager for the Santa Clara City Library's Northside Branch. She was a 2009 Emerging Leader and a 2014 Library Journal Mover and Shaker in the area of Marketing. She has been a Librarian for 10 years but has worked in Public Libraries for 20+ years. She has pushed the library's collection beyond the four walls of the Library by creating Pop Up Libraries and checking out merchandise at outreach events.

Wendy Bartlett, Collection Development and Acquisitions Manager
Cuyahoga County Public Library, Parma, OH

Wendy Bartlett is the Collection Development and Acquisitions Manager as well as the Fiction Selector for the Cuyahoga County Public Library system. Previously, she was the branch manager for the Beachwood Branch of CCPL, and previous to that was the Assistant Director of the Kent Free Library in Kent, Ohio. Before working in libraries, Wendy was the regional manager for the Cleveland and Pittsburgh area Borders stores.

Mary Schreiber, Youth Collection Development Specialist
Cuyahoga County Public Library, Parma, OH

Mary Schreiber has been the Youth Collection Development Specialist for the Cuyahoga County Public Library system located near Cleveland, Ohio for 5 years. Before joining the Collection Development Department in 2011, she was a Children's Librarian for 8 years. She started her career in libraries as a Student Page.

Elisabeth Gattullo Marrocolla, Asst. Head of Children's Services and Collection Development Coordinator
Darien Library, Darien, CT

Elisabeth Gattullo Marrocolla is the Assistant Head of Children's Services and Collection Development Coordinator at Darien Library in Darien, CT. An avid sci-fi and fantasy fan, you can usually find her with her nose buried in a book.

For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.


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All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.


There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

Conference Logo

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Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or


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Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or Please review our conference media policy.


ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.


Contact Corcoran Expositions, Mary Michalik at 312-265-9650,; or Matt McLaughlin at 312-265-9655,

Thank you PLA Conference Sponsors!


Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or; or find someone to help in the PLA Staff directory.