Full Day Preconference

Think, Do, Show: Practical Techniques for Analyzing, Using, and Visualizing Data to Improve Practice and Demonstrate Impact

Tuesday, April 5, 2016, 9:00 AM - 5:00 PM

Colorado Convention Center, Room 501-504


Libraries collect a lot of data: circulation, program attendance, user satisfaction, etc. In this preconference, you will learn how to go beyond simply collecting and reporting on these numbers. Through a series of interactive exercises, you will discover how to analyze your data, use your results to inform your strategic planning, management, and communication with stakeholders, and visually present your statistics in infographics and other formats to demonstrate your library’s impact.

At the end of this session, participants will:

1: Be able to conduct standard types of public library data analysis. 2: Have increased skills and confidence in using data for strategic planning, management, and communication with stakeholders. 3: Be able to visually present data so that it tells a powerful story about their library.

The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.



Denise Davis, Deputy Library Director
Sacramento Public Library, Sacramento, CA

Denise Davis is the Deputy Library Director of Sacramento Public Library and has contributed to the library profession with more than 30 years of library experience, as well as directing research at the National Commission on Libraries and Information Science and the American Library Association's Office for Research and Statistics. Denise chairs the Public Library Association (PLA) Performance Measures Task Force.

Jon D. Solomon, Assistant Director
Englewood Public Library, Castle Rock, CO

Jon is the Library Manager at the Englewood Public Library, responsible for all support services operations, including Collection Development. He earned his MLIS from San Jose State University, and has worked in public libraries for the last 10 years in Technical Services, Information Technology, and Public Services.

Sara Wright, Northeast Regional Consultant
Colorado Library Consortium, Berthoud, CO

Jamie LaRue, Consultant
American LIbrary Association Office for Intellectual Freedom, Chicago, IL

Jamie is the director of ALA's Office for Intellectual Freedom, and the Freedom to Read Foundation. He has also written, spoken, and consulted about library topics for many years.

Linda Hofschire, Research Analyst, Library Research Service
Colorado State Library, ,

Rochelle Logan, Consultant
Rochelle Logan Consulting, ,

Rochelle Logan retired as Associate Director of Support Services at Douglas County Libraries, Colorado (DCL). In her role at DCL, she oversaw management of Collection Services, Bibliographic Services, Literacy and the Douglas County History Research Center. She currently serves on the PLA Project Outcome Taskforce where she is helping design, test and implement tools for outcome measurement for libraries across the country. Rochelle is now a library consultant specializing in data analysis, evaluation and planning.

Nicolle Steffen, Director, Library Research Service
Colorado State Library, ,

Nicolle has been with the Colorado State Library for more than 15 years, holding several positions at the Library Research Service, including nine years as Director. At LRS her major projects included research about library workforce issues, ROI for public libraries, and outcome-based evaluation. She is currently pursuing her interest in collection development and service to under-served populations as the Technical Services Librarian at the Colorado Talking Book Library.

Zeth Lietzau, Director, Collections, Technology & Strategy
Denver Public Library, Denver, CO

Elizabeth Kelsen Huber,
Colorado Library Consortium, ,

As Assistant Director of the Colorado Library Consortium (CLiC) Elizabeth provides leadership to all library types across Colorado through CLiC's services and resources. Serving as chair of the Colorado Association of Libraries (CAL) Leadership Development Committee she has managed four CALLI (CAL Leadership Institute) cohorts and supported new leaders in all levels and types of libraries. She utilizes her strengths of learner, input, learner, responsibility, achiever, and connectedness daily.

Keith Curry Lance, Consultant
, ,



For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.


PLA has put in place features to ensure the conference is accessible to all.


Special print and electronic advertising opportunities are available to reach PLA members and attendees both before and during the conference.

Appropriate Conduct

All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.


There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

Conference Logo

The custom logos of the PLA 2016 Conference are the property of PLA. Anyone wishing to use the logos in their communications and promotional materials must: 1) Seek permission from PLA; and 2) Submit communication/artwork incorporating the logo to PLA for final approval. The logo may not be modified and must be reproduced in its entirety (i.e., no outlines, cropping). To request the use of the logo, companies should contact Carly DiVito at Corcoran Expositions at 312-541-0567 or carly@corcexpo.com; all others should contact PLA at 800-545-2433 x5PLA (x5752) or pla@ala.org.


Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or carly@corcexpo.com.


No carrying of firearms allowed in the Colorado Convention Center unless you’re on-duty law enforcement or off-duty and on payroll of the show or SMG (convention center management).


The official conference hashtag is #PLA2016.


Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or hcho@ala.org. Please review our conference media policy.


ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at customerservice@ala.org or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail pla2016app@ala.org.

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or pla@experient-inc.com. Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.


Contact Corcoran Expositions, Mary Michalik at 312-265-9650, mary@corcexpo.com; or Matt McLaughlin at 312-265-9655, matt@corcexpo.com.

Thank you PLA Conference Sponsors!


Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or pla@ala.org; or find someone to help in the PLA Staff directory.