Concurrent Program Session

Tame Your Digital Strategy

Thursday, April 7, 2016, 2:00 PM - 3:00 PM

Colorado Convention Center, Room 405-407

The digital service field can be wild and uncontrolled. How do we trap it long enough to define what it is and isn’t? How do we domesticate it for public consumption so that we can streamline it, teach it, market it, evaluate it, sunset it, or win awards with it? Learn from two leading-edge Digital Strategy experts as they help you harness your library’s digital strategy.

At the end of this session, participants will:

1: Explore current digital service trends. 2: Discuss what to include (and exclude) within a sustainable digital strategy. 3: Gain strategies for staff inclusion/development if they have no prior training with digital services.

The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.

This session will have: Medium interaction: single speaker/panel with questions or audience participation throughout

Handouts: Download 1  

Track: Lead

Tags: Technology, E-books, Electronic Resources, Emerging Technologies, Hot Topics, Innovation, Mobile Technology, Privacy, Social Media, Technology, Trends and Forecasting, User Experience (UX)

Presenters

Toby Greenwalt, Director of Digital Strategy and Technology Implementation
Carnegie Library of Pittsburgh, Pittsburgh, PA

Toby Greenwalt is Director of Digital Strategy and Technology Integration at Carnegie Library of Pittsburgh, where he works to match new models for virtual service with robust, flexible IT infrastructure. In addition to providing strategic guidance for CLP, Toby serves on the advisory committee for ALA's Center for the Future of Libraries. He blogs all too seldom at www.theanalogdivide.com and tweets too frequently as @theanalogdivide.

Anastasia Diamond-Ortiz, Director of Strategy and Innovation
Cleveland Public Library, ,

Anastasia Diamond-Ortiz is the Director of Strategy and Innovation at Cleveland Public Library where she is focused on integrating strategic thinking into the processes and direction of the Library. She serves as the co-captain of Open Cleveland, a group of technologists working to promote open government in Northeast Ohio. She can be found on twitter @anastasia_do.

Juliane Morian,
Clinton-Macomb Public Library, Clinton Twp., MI

For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.

Accessibility

PLA has put in place features to ensure the conference is accessible to all.

Advertising

Special print and electronic advertising opportunities are available to reach PLA members and attendees both before and during the conference.

Appropriate Conduct

All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.

Attire

There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

Conference Logo

The custom logos of the PLA 2016 Conference are the property of PLA. Anyone wishing to use the logos in their communications and promotional materials must: 1) Seek permission from PLA; and 2) Submit communication/artwork incorporating the logo to PLA for final approval. The logo may not be modified and must be reproduced in its entirety (i.e., no outlines, cropping). To request the use of the logo, companies should contact Carly DiVito at Corcoran Expositions at 312-541-0567 or carly@corcexpo.com; all others should contact PLA at 800-545-2433 x5PLA (x5752) or pla@ala.org.

Exhibits

Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or carly@corcexpo.com.

Firearms

No carrying of firearms allowed in the Colorado Convention Center unless you’re on-duty law enforcement or off-duty and on payroll of the show or SMG (convention center management).

Hashtag

The official conference hashtag is #PLA2016.

Media

Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or hcho@ala.org. Please review our conference media policy.

Membership

ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at customerservice@ala.org or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail pla2016app@ala.org.

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or pla@experient-inc.com. Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.

Sponsorships

Contact Corcoran Expositions, Mary Michalik at 312-265-9650, mary@corcexpo.com; or Matt McLaughlin at 312-265-9655, matt@corcexpo.com.

Thank you PLA Conference Sponsors!

Venues

Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or pla@ala.org; or find someone to help in the PLA Staff directory.