Concurrent Program Session

Beyond Bilingual Storytime and ESL: Digging Deeper into Your Spanish Speaking Community

Thursday, April 7, 2016, 10:45 AM - 11:45 AM

Colorado Convention Center, Room 707/709/711

Do you want to move beyond the basic Bilingual Storytime and ESL program to serve your Spanish speaking community? This session will assist you with identifying an underserved segment of the community and developing an outreach plan. Speakers will give unique examples of outreach to underserved Spanish speaking communities and solicit audience participation. You will leave this session with an outreach toolkit and network of like-minded public librarians.

At the end of this session, participants will:

1: Identify an underserved Spanish speaking segment of your community for an outreach focus.
2: Gain outreach ideas from other librarians that you can implement in your library.
3: Develop an outreach plan to reach an underserved Spanish speaking group in your community.

The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.

This session will have: High interaction: facilitated discussion; small group discussion; hands-on activity

Handouts: Download 1   Download 2  

Track: Plan

Tags: Marketing/Advocacy, Collaboration, Diversity, International Issues, Outreach Services, Transforming Libraries


Adriana (Ady) Huertas, Manager, Pauline Foster Teen Center
San Diego Public Library, San Diego, CA

Adriana is the Co-Chair of the Seguimos Creando Enlaces Committee, which has put on four bi-national conferences. She has been involved with the local chapter of Reforma for 9 years, and has held leadership positions including President in 2013. She is currently the International Relations Committee Chair for Reforma National. Ms. Huertas is a Spectrum Scholar and grant recipient, Eureka fellow, and has received a Reforma scholarship and the Public Library Staff Education Program Award.

Zoe Jarocki, Undergraduate Success Librarian
San Diego State University, San Diego, CA

Simone Groene-Nieto, Librarian
Denver Public Library, DENVER, CO

Simone is the coordinator of Spanish technology classes at Denver Public Library's Community Technology Center, helping to create, teach and promote the classes to Denver's Spanish speakers. Simone is also active in REFORMA's Colorado chapter, where she has served as vice president and president. She played a lead role in developing REFORMA Colorado's annual mini-conference, a learning event on ways that library workers can grow and strengthen their services to Latinos and Spanish speakers.

For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.


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Appropriate Conduct

All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.


There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

Conference Logo

The custom logos of the PLA 2016 Conference are the property of PLA. Anyone wishing to use the logos in their communications and promotional materials must: 1) Seek permission from PLA; and 2) Submit communication/artwork incorporating the logo to PLA for final approval. The logo may not be modified and must be reproduced in its entirety (i.e., no outlines, cropping). To request the use of the logo, companies should contact Carly DiVito at Corcoran Expositions at 312-541-0567 or; all others should contact PLA at 800-545-2433 x5PLA (x5752) or


Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or


No carrying of firearms allowed in the Colorado Convention Center unless you’re on-duty law enforcement or off-duty and on payroll of the show or SMG (convention center management).


The official conference hashtag is #PLA2016.


Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or Please review our conference media policy.


ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.


Contact Corcoran Expositions, Mary Michalik at 312-265-9650,; or Matt McLaughlin at 312-265-9655,

Thank you PLA Conference Sponsors!


Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or; or find someone to help in the PLA Staff directory.