Concurrent Program Session

Creative Merchandising Strategies for Libraries

Thursday, April 7, 2016, 2:00 PM - 3:00 PM

Colorado Convention Center, Room 201/203/205/207

The 16,000 public library branches nationwide house some of the last physical showrooms for books. With big-box and independent booksellers closing their doors, the ways in which consumers discover new titles through thoughtful displays are shrinking. Yet libraries have the space, the materials, and the trusted experts to get titles into the hands of consumers. In this interactive session, learn ways that creative merchandising can enhance the customer’s experience and impact your library’s circulation.

At the end of this session, participants will:

1: Understand how visual merchandising can impact the customer's experience - and the library's circulation numbers. 2: Discover creative merchandising techniques to apply in your library. 3: Learn why a merchandising strategy is important.

The session organizer(s) identified this session as appropriate for:
Level 1: People with no previous knowledge of the topic.

This session will have: High interaction: facilitated discussion; small group discussion; hands-on activity

Track: Invent

Tags: Marketing/Advocacy, Collaboration, Collection Development, Innovation, Marketing, Transforming Libraries

Presenters

Stacie Ledden, Director of Innovations and Brand Strategy
Anythink Libraries, Thornton, CO

Stacie Ledden is the Director of Innovations and Brand Strategy at Anythink Libraries. After joining the district in 2008, Stacie assisted in launching the Anythink brand that garnered the 2011 John Cotton Dana Award for Outstanding Public Relations in Libraries. In 2012, she helped launch R-Squared - The Risk & Reward Conference, which focused on creativity and taking smart risks to move libraries forward. Stacie was named one of Library Journal's Movers and Shakers for 2013.

David Vinjamuri, President
Thirdway Brand Trainers, New York, NY

David Vinjamuri is Assistant Professor of Marketing at NYU as well as a contributor to Forbes and President of ThirdWay Brand Trainers. He writes the "Brand Insider" column for Library Journal.

For questions about…

Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 26, 2016, and are subject to a $30 handling fee. Refunds will be processed after April 25, 2016. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours.

The PLA 2016 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.

Accessibility

PLA has put in place features to ensure the conference is accessible to all.

Advertising

Special print and electronic advertising opportunities are available to reach PLA members and attendees both before and during the conference.

Appropriate Conduct

All participants are expected to observe the rules and behaviors described in the Statement of Appropriate Conduct in all conference venues, including online venues, and conference social events.

Attire

There is no formal dress code at the PLA Conference. What’s most important is to dress for comfort.

Conference Logo

The custom logos of the PLA 2016 Conference are the property of PLA. Anyone wishing to use the logos in their communications and promotional materials must: 1) Seek permission from PLA; and 2) Submit communication/artwork incorporating the logo to PLA for final approval. The logo may not be modified and must be reproduced in its entirety (i.e., no outlines, cropping). To request the use of the logo, companies should contact Carly DiVito at Corcoran Expositions at 312-541-0567 or carly@corcexpo.com; all others should contact PLA at 800-545-2433 x5PLA (x5752) or pla@ala.org.

Exhibits

Contact Carly DiVito, Corcoran Expositions, 312-541-0567 or carly@corcexpo.com.

Firearms

No carrying of firearms allowed in the Colorado Convention Center unless you’re on-duty law enforcement or off-duty and on payroll of the show or SMG (convention center management).

Hashtag

The official conference hashtag is #PLA2016.

Media

Contact Heather Cho, ALA Media Relations Specialist, 312-280-4020 or hcho@ala.org. Please review our conference media policy.

Membership

ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. To join, renew, rejoin, or add to your membership, fill out a secure form online; or print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at customerservice@ala.org or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Mobile App

Attendees can access full event schedule, evaluate sessions, customize their own agenda, and compete in the Extraordinary Exhibits photo challenge game on the PLA 2016 mobile app. To request assistance with the mobile app, please e-mail pla2016app@ala.org.

PLA Office

The PLA Office is located in A Mezzanine in the Colorado Convention Center. You can access the A Mezzanine from any of the lobbies using Elevator A, across from registration, and press the MZ button to get to the Mezzanine. You can also access A Mezzanine from Exhibit Hall A using Stairwell 30. The office phone numbers are 303-228-8450 and 303-228-8451. Onsite office hours are Monday, April 4–Friday, April 8, 8:00 AM–5:00 PM; Saturday, April 9, 8:00 AM–1:00 PM.

Registration & Housing

Onsite registration hours are Tuesday, April 5, 7:30 AM–5:00 PM; Wednesday, April 6, 7:30 AM–6:30 PM; Thursday, April 7, 7:30 AM–5:30 PM; Friday, April 8, 7:30 AM–4:00 PM; and Saturday, April 9, 8:00–10:00 AM. Conference registration and housing is managed by Experient. Call or e-mail your questions, 800-424-5249 (U.S. and Canada), 847-996-5829 (all other countries), or pla@experient-inc.com. Experient representatives are available Monday–Friday, 9:00 AM–5:00 PM Eastern. PLA Conference is a professional event. It is not open to the public.

Sponsorships

Contact Corcoran Expositions, Mary Michalik at 312-265-9650, mary@corcexpo.com; or Matt McLaughlin at 312-265-9655, matt@corcexpo.com.

Thank you PLA Conference Sponsors!

Venues

Most conference events—including all preconferences and concurrent program sessions—will take place in the Colorado Convention Center (CCC), 700 14th Street, Denver, CO 80202. Additional events will be held at the Hyatt Regency Denver at Colorado Convention Center, 650 15th Street, Denver, CO 80202, and other venues as indicated.

Other Questions

Contact PLA, 800-545-2433 x5PLA (x5752) or pla@ala.org; or find someone to help in the PLA Staff directory.