Merchandising Master Class: Youth Materials and the Art/Science Behind Extraordinary Displays
Thursday, April 7, 2016, 4:00 PM - 5:00 PM
Colorado Convention Center, Room 405-407
Merchandising is critical to a thriving collection. Think you’ve mastered the basics? Ready for more? Join the panel as they: give specific instances of great displays, show you how to create your own pop-up libraries anywhere and everywhere, and help you see your whole department holistically as one creative display. At the same time, learn how to easily track metrics and integrate master class merchandising into your workflow.
At the end of this session, participants will:
1: Be ready to take on the role of merchandising guru for your library in any space or location. 2: Be capable of answering questions from managers and directors on the impact of daily workflow and sway them to see the importance of expert merchandising. 3: Know how to implement the tool kit of tips and tricks presented to move beyond the basics of merchandising to extraordinary merchandising.
The session organizer(s) identified this session as appropriate for:
Level 3: People with extensive knowledge, who want to learn about new developments.
This session will have: Medium interaction: single speaker/panel with questions or audience participation throughout
Handouts: Download 1
Track: Invent
Tags: Collections/Tech Services, Administration and Management, Collection Development, Hot Topics, Trends and Forecasting, Youth Services
Presenters
Cheryl Lee, Branch Manager and Programming Coordinator
Northside Branch Library, Santa Clara City Library, Santa Clara, CA
Cheryl Lee is the Branch Manager for the Santa Clara City Library's Northside Branch. She was a 2009 Emerging Leader and a 2014 Library Journal Mover and Shaker in the area of Marketing. She has been a Librarian for 10 years but has worked in Public Libraries for 20+ years. She has pushed the library's collection beyond the four walls of the Library by creating Pop Up Libraries and checking out merchandise at outreach events.
Wendy Bartlett, Collection Development and Acquisitions Manager
Cuyahoga County Public Library, Parma, OH
Wendy Bartlett is the Collection Development and Acquisitions Manager as well as the Fiction Selector for the Cuyahoga County Public Library system. Previously, she was the branch manager for the Beachwood Branch of CCPL, and previous to that was the Assistant Director of the Kent Free Library in Kent, Ohio. Before working in libraries, Wendy was the regional manager for the Cleveland and Pittsburgh area Borders stores.
Mary Schreiber, Youth Collection Development Specialist
Cuyahoga County Public Library, Parma, OH
Mary Schreiber has been the Youth Collection Development Specialist for the Cuyahoga County Public Library system located near Cleveland, Ohio for 5 years. Before joining the Collection Development Department in 2011, she was a Children's Librarian for 8 years. She started her career in libraries as a Student Page.
Elisabeth Gattullo Marrocolla, Asst. Head of Children's Services and Collection Development Coordinator
Darien Library, Darien, CT
Elisabeth Gattullo Marrocolla is the Assistant Head of Children's Services and Collection Development Coordinator at Darien Library in Darien, CT. An avid sci-fi and fantasy fan, you can usually find her with her nose buried in a book.