What’s Your Elevator Speech? The Message Matters
Friday, April 8, 2016, 4:00 PM - 5:00 PM
Colorado Convention Center, Room Mile High Ballroom 3-4
Are you building a “state of the art library,” or a “library the community deserves”? Is your library a “social service organization” or an “economic development agency”? Whether you’re talking to the public, voters, or a politician, the differences between these messages and how you convey them matter. In this session, we will teach the techniques utilized by some of the nation’s largest political action committees and advocacy groups to help you craft your message.
At the end of this session, participants will:
1: Learn how to draft a message that resonates with the public, politicians, and voters. 2: Understand how to use your message to set up your library for successful advocacy. 3: Gain the skills to draft an effective message in the face of opposition.
The session organizer(s) identified this session as appropriate for:
Level 1: People with no previous knowledge of the topic.
This session will have: Medium interaction: single speaker/panel with questions or audience participation throughout
Track: Broadcast
Tags: Marketing/Advocacy, Legislation, Marketing, Other POLITICS, Public Relations, Social Change
Presenters
Patrick Sweeney, Political Consultant, Strategist
EveryLibrary, Redwood City, CA
Patrick Sweeney is the Administrative Librarian of the Sunnyvale (CA) Public Library, board member and political consultant with EveryLibrary, and Executive Director of EveryLibrary California, a statewide initiative to support library Propositions.
John Chrastka, Executive Director
EveryLibrary, , IL
EveryLibrary's founder is John Chrastka, a long-time library trustee, supporter, and advocate. Mr. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities.